Pact Organic Underwear

2008 student project at CCA and UC Berkeley
2009 at Fuseproject
2009 live to public

It all began with Jason Kibbey and Jeff Denby, who pitched an idea to a collaborative class between design students from CCA and business students at UC Berkeley. Cause marketed, sustainably produced underwear. As both a CCA student and Fuseproject intern, I researched manufacturing processes, consumer trends, potential partner organizations, and methods of manufacturing underwear. I helped pinpoint the target demographic and influenced the identity and tone of the brand as it reached out to them. I developed, silk screened and sewed countless pairs of test patterns.

Shop around the official site: PACT underwear

PACT by Fuseproject:

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