2008 student project at CCA and UC Berkeley
2009 at Fuseproject
2009 live to public
It all began with Jason Kibbey and Jeff Denby, who pitched an idea to a collaborative class between design students from CCA and business students at UC Berkeley. Cause marketed, sustainably produced underwear. As both a CCA student and Fuseproject intern, I researched manufacturing processes, consumer trends, potential partner organizations, and methods of manufacturing underwear. I helped pinpoint the target demographic and influenced the identity and tone of the brand as it reached out to them. I developed, silk screened and sewed countless pairs of test patterns.
Shop around the official site: PACT underwear
PACT by Fuseproject:
Action PACT student project: