queen helene packaging

2008 student project at CCA (packaging redesign challenge)
Handmade model: aluminum canister, paper.

I chose an eco-friendly product with slightly incongruous branding. I made changes that place the product in line with both it’s identity (natural toiletry) and it’s consumer demographic (eco-conscious). Instead of just one plastic container, my redesign uses an aluminum tube with a paper wrapped refill cartridge. Buy the canister once; purchase refills as needed.

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